In the competitive digital landscape of Kolkata, businesses strive to stand out and capture the attention of potential customers. Two key strategies for achieving online visibility are Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). Both approaches have their merits, but which one reigns supreme for Kolkata businesses? Let's delve into the intricacies of PPC and SEO to determine the optimal strategy for businesses in the City of Joy. Understanding PPC and SEO: Pay-Per-Click (PPC) advertising involves placing ads on search engines like Google and paying a fee each time someone clicks on the ad. These ads appear at the top of search engine results pages (SERPs), above organic listings, and are marked as 'Ad.' On the other hand, Search Engine Optimization (SEO) focuses on website optimization to increase a page's exposure in organic search results. SEO involves various strategies such as keyword optimization, content creation, and link building t