Pay-per-click (PPC) advertising is one of the most effective ways for businesses to drive traffic and generate leads. However, with increasing competition, simply creating ads is no longer enough. To get the most out of your Google pay-per-click advertising, it's crucial to use tools that can enhance your ad performance, and one of the most powerful tools at your disposal is ad extensions. In this article, we will explore how ad extensions can improve PPC performance, especially for businesses looking to work with a PPC ad agency in Kolkata . What Are Ad Extensions? Ad extensions are additional pieces of information you can include in your PPC ads to make them more informative and engaging. These extensions provide extra details, such as phone numbers, additional site links, or product information, making your ads more relevant and enticing to potential customers. By using ad extensions, you increase the size of your ad and give potential customers more reasons to click on it. How ...